Categories Greek Articles Psaras A., 1997, Epitheorisi Emporikou Dikaiou, 1997, p. 352 Post author By Post date November 13, 2013 The practice of character merchandising, meaning the exploitation of the fame of works. ← Pehlivanidis – Georgiadis A., 1975, Epitheorisi Emporikou Dikaiou, XXVI, p. 29 → Psaras A., 1993, Epitheorisi Emporikou Dikaiou, XLIV, p. 345